House ads have a habit of generating bitter reactions among residents and lawmakers alike.
House Speaker Joe Aresimowicz on Wednesday announced a plan to create a committee of real estate experts to help oversee the state’s $300 million housing-related advertising blitz.
The state Department of Commerce is expected to hire the committee and Aresimovic is asking the Legislature to approve it.
House lawmakers are expected to be briefed on the proposed committee, which is expected in the coming weeks.
Aresimowicz has long expressed skepticism about the use of real-estate agencies for ad buys, saying they often are used by unscrupulous businesses to target voters with misleading messages.
The ad campaign is aimed at boosting the state economy and lowering property taxes.
The New Jersey Housing Association and the Association of Realtors are both listed as sponsors.
House Minority Leader Richard Codey (D-Bergen) on Wednesday called the proposal a bad idea.
“This proposal is bad for New Jersey,” he said.
“This proposal will lead to fewer jobs and lower property taxes, but will also cost the state money, particularly in New Jersey, because this program will increase costs for our businesses, increase costs to our residents, and hurt our economy.”
Codesy said it would be a mistake to let the ads run in the streets without consulting residents first.
“We’ve got to have a dialogue, and we’re going to have to talk to our constituents,” he told NJ Advance Media.
“If we don’t get it right, then we’ll lose our credibility as a state.
If we don`t get it correct, then people won’t be comfortable with our advertising.”