The advertising agency that put a luxury house ad in The Sunday Times has come under fire from the campaign industry, which alleges that the ad’s focus on the home’s “luxury” is misleading.
The adverts, which run in the UK and Australia, feature a woman sitting on a sofa in a suite with an armchair.
A woman with a laptop sits beside her, and a man is sitting on the floor.
The ad also shows a view of the property.
“The luxury house advertising for corporate homes was the result of our research and testing and is an example of how we use social media to bring our unique brand to life,” said Emma Smith, a senior executive at the advertising agency.
Smith’s agency said the house was one of several brands that are using social media for the same purpose, adding that the advert was “an example of what we are doing to make our advertising more relevant and relevant for our clients”.
“It’s a way to show a brand that is truly unique and can stand out from the rest of the market,” she said.
It is unclear whether the ad will be removed from the paper’s website.
More to come.