In recent months, advertising giant The Big Houses has been running ads in the popular television and radio news and entertainment networks.
But this week, the company is rolling out a new program aimed at helping consumers understand how the housing industry operates.
The program, dubbed The Big Hire, is designed to reach those who may be unsure of how the industry operates, and it’s designed to educate people about the realities of owning a big house and how the home can help them.
“The Big House ads are really about connecting people with real people who have gone through a real house, real housing crisis and have faced a real loss,” said Jennifer D. Hines, senior vice president and director of marketing for The BigHouses.
“We want people to know that the real estate industry is not a fairy tale.
It’s not a fantasy.
It has real people behind it.
We want people with the same experiences as those that are struggling.”
Hines said the ads are aimed at connecting viewers with the real experiences of people in the industry, including the average household and the average person with the means to purchase a home.
“The Big Houses are the most important and important stories of our generation,” she said.
The ads are part of a broader campaign aimed at informing viewers about the housing crisis, Hines said.
The company is also airing a new ad campaign featuring the characters of the iconic “Mulan” from “Star Wars: The Force Awakens.”
The ads will be shown on local TV stations nationwide and on radio stations across the country.
The campaign comes as the housing recovery continues to be slow to take root, said Stephanie M. Gannon, chief marketing officer for TheBigHouses, in an interview.
In the wake of the housing crash in October of 2016, the market tanked and thousands of people found themselves in foreclosure.
While the housing economy recovered, more and more people were facing the prospect of foreclosure and were struggling to make ends meet.
“Our goal is to help people understand how to take the first step toward rebuilding their lives, not just their finances,” Gannon said.
“Housing is a life or death issue, and we want people who are struggling to understand that.”
While there have been efforts to encourage people to buy homes with down payment options, TheBigHouse has taken a different approach.
The company is asking viewers to enter their income information into a web tool that is then displayed on a map to help consumers understand the real cost of buying a home and how they can save money by down payment.
The website also gives people an opportunity to sign up for a mortgage deferment program to help them make more affordable purchases, including a down payment on a home they can live in for up to 20 years.
While the housing downturn was a big factor behind the massive drop in home values and home prices, Hains said the real-world experience of owning and renting a home has also contributed to the decline.
“In this day and age, it’s a very important thing to understand the cost of renting versus owning a home,” she explained.
“If you can look at the real costs of owning versus renting, you can understand the difference in your ability to afford a home in this day-and-age,” she added.
“And if you can get your finances under control, you will be able to save more.”
TheBigHomes website is currently open to all homes that are sold, but TheBig House is also working on an ad campaign to promote the program.
“A great example of this is the Big House Homebuyers Program, which gives people the opportunity to purchase their own house and then get to live in a beautiful, modern home in a city that they love, with amazing amenities and the ability to live at home,” Hines added.