It’s a long way from the early days of the sport, when it was all about having your picture taken, wearing a shirt and having your name on the back of the shirt.
But it is now all about being the face of the game.
That is where the big names in the sport are, where the stars are, and where the money is.
It is where they go to get their jobs done.
Nowhere is this more apparent than in the world of football, where big money is now the main driver for the stars of the league.
And in the UK, it’s a bigger deal than ever.
How does this happen?
Ivanovic has had a stellar career with Tottenham, with four Premier League titles, six FA Cups and three League Cups.
But he is only the fifth player in the history of the club to win the Premier League and Champions League and it is in the past decade that the likes of Daniel Sturridge and Gareth Bale have made their mark.
Ivanovic has become the most successful player in English football in his career, having made over £300,000 a week during his time with Spurs.
What he has achieved is simply extraordinary.
But the real story of his career is what he has become today.
He is a star in his own right, a success story.
He has become one of the most influential players in the game in terms of making a mark.
He has gone from a player with no football knowledge, who did not understand the game, to a legend in the making.
I would say he is one of our biggest footballers, probably the most.
He was a star at Tottenham, he is the reason why they are still going.
His success is because of his talent, but the talent is also in his personality, his attitude and his way of playing the game at Spurs.
It has all come about through hard work and determination.
Ivan is one who is driven to succeed, but also he has a very bright future ahead of him.
The best thing about his career has been his determination, and his ability to adapt to changing situations.
He played in the Champions League as a teenager, then moved to the Premier Leagues with Chelsea, and then made his international debut as a 19-year-old with England.
It was a great journey, one that he has kept going with him since.
Ivan has now played in more Premier League games than any other player in history, including Gareth Bale, who was born in 1992.
He also played for the likes