House sale ads in the US are getting a lot more targeted, according to a new report from the consulting firm, PwC.
Pwc’s research showed that house sales advertising in the first half of 2018 increased by 40% compared to the same period last year.
According to the report, which was commissioned by House Beautiful, the ad industry has been “focusing on new markets and developing new campaigns that deliver meaningful engagement to the public.”
The ad agency that developed the research, Tilt-Shift, says that its work is part of a larger trend in the industry that’s driven by people wanting to “enhance their holiday shopping experience and give people the ability to find and purchase the best holiday gifts.”
The group says that consumers are “experiencing an overall positive trend” with the advent of social media.
House Beautiful is an ad agency and publisher that has been around since 2011 and is based in New York City.”
We’re excited about the opportunities that await and look forward to continuing to build on the success of our ads and continue to improve our campaigns to reach a wider audience.”
House Beautiful is an ad agency and publisher that has been around since 2011 and is based in New York City.