The New York Times is reporting that some major advertising agencies in the New York area are now making in-store ads for the use of in-person advertisements in New Jersey.
The New York Post reports that agencies have been using in-houses for housing ads since 2009.
These agencies include: Adidas (advertising agency), Adrian (brand agency), and The Rizzuto Group (marketing agency).
The ads are for properties in the city, with an emphasis on the area surrounding the city and its suburbs.
According to the Times, these in-housing ads are “part of a wider push by marketers to expand their reach into the metropolitan area in which the companies are based.”
The Times notes that the ads “may seem like the latest example of the ad industry’s efforts to grow and diversify their business beyond the city’s core” and “are aimed at helping marketers build the brand with local audiences.”
Advertisers are not allowed to target ads to specific individuals and are limited to one ad per household, and they are only allowed to run an ad on an ad-free device.
“While these ads are in-the-home, they are not sponsored by advertisers, and the agencies’ brands are not tied to any individual ad,” a spokesperson for the agency told the Times.
There is no word on whether or not these in house ads will be a new feature for advertisers, or if these ads will include brand information like an image.