Mattel has been getting a lot of flak lately for a billboard campaign featuring its most infamous ad, featuring a family in a trailer living on a mountain and living out of the same apartment for the duration of a summer.
The campaign, which ran for several years, was part of a larger Mattel campaign to show how families could save money on living in homes with less insulation and appliances.
Mattel says that it has “zero tolerance for hate speech” and “the ads were intended to highlight the fact that families can afford to save money and save energy,” according to a statement from Mattel.
However, there’s one person who’s been taking offense to Mattel’s ads.
“Mattel has now decided that it’s not racist to promote ‘homelessness’ and ‘homestuck’ in the same ad,” says the person who has posted the offending ad.
“They’re doing it for a new campaign with the word ‘homelife’ and a slogan that says, ‘I am not a homeless person.
I am a Mattel customer.'”
Mattel spokesman Jason Lopatto told Business Insider that the company “is deeply sorry” to anyone offended by the billboard, which was created to promote a Mattels online store.
The company has not responded to Business Insider’s request for comment.
Mattels ads are a popular part of the company’s marketing efforts, and the campaign features a family living in a home for the first time.
Mattellers spokesperson, Jason Lohppen, told Business Insider that the ad was “not intended to imply that families should not live in a family home, nor that they should pay too much money for an expensive home.”
Lopatta said the company has “never received or ever had complaints from anyone” regarding the ad.
In fact, Mattel told BusinessInsider that it had received complaints about the ad from “several different families who were trying to purchase the same property” as the family depicted on the billboard.
“There are a few people who have posted comments on the poster and they’ve said that they are ‘offended’ by the advertisement,” Lopetta told Business in a statement.
“We’ve had no complaints of that type.”
Lohppe told Business that Mattel was “very careful” in choosing the family in the ad, “and we’re extremely proud of the fact we didn’t get a ‘hoax’ from any family.”
However, Matteller has been accused of “hate speech” by a number of people.
“When we did a marketing campaign where people came to our stores and said, ‘Hey, I’m thinking about purchasing this house.
You have the ad,'” Lopano told Business.
“If we had received a complaint, we would have taken immediate action.”
“We have a zero tolerance for hatred,” he added.
“The ad was designed to show people that it was possible to live with a very low level of energy use.
And we also know that many people do not have a lot, if any, energy usage.
It’s not just about money, but also energy efficiency and the way you treat your environment.”
The poster, which has since been taken down, features a picture of a family on a snow-covered hilltop with their family in tow.
The ad is the latest in a string of ads Mattel is running targeting families in the “homeless” genre.
In December, the company launched a billboard that features an elderly couple and their dog sleeping in their own apartment, with the message, “Homes for the Homeless.”
In April, Mattels ad for its online store featured an elderly woman with a baby in a suitcase.
The advertisement has been viewed more than 3 million times on Facebook and the company says it’s gotten more than 5 million “likes” from across the globe.
In February, the ad for Mattel Stores was removed from its website after the company received complaints that it could be construed as offensive.
“Some people may think it’s insensitive and offensive that the elderly woman is sleeping on the couch while her baby is sleeping in her arms,” Lohopatto said.
“But if you look at the ad closely, you’ll see that the family has been living in their apartment for six years, and they are well-paid.
So there is no way that’s a ‘hate’ ad.”
Lopeatto told the magazine that the billboard was “based on a number people” who were concerned that the word “homestake” could be interpreted as “homelief.”
“I think what people are looking for is the truth,” Lopeatta said.
Mattenls advertising campaign is a part of an overall strategy that aims to “promote positive consumer behavior,” according a spokesperson.
“Our focus is on building a positive relationship with our customers,” the spokesperson said in a written statement.
Mattes advertising campaign has been criticized by other people, including former CEO of the