Home sales have been boosted by an ad campaign which aims to convince consumers that they are buying an authentic home.
The adverts, which run in national newspapers, feature a woman and her children, who are selling a home which looks like the original home they purchased for $1 million.
“It’s like a dream come true,” the woman says.
“We’ve spent our entire lives with a roof over our heads.
It’s the perfect place to live.”
The ad also features the property owner’s son, who claims the house is his family home.
“I’ve never heard of this before,” he says.
“I’ve lived here all my life, I love it, I’m happy.”
Ads for new housing are also running across Australia, with many advertising new housing to be built, as well as new homes which have already been built, such as in Melbourne and Sydney.
While many are happy with the ads, others are angry that they aren’t being used to boost home sales.
“There is a lot of backlash against ads for new homes, and the government should do more to promote the housing market, but it is a bit too late,” one consumer told Business Insider.
“When the government started promoting housing, I didn’t even know that there was a problem with ads for homes.
Now, I see a lot more of them.””
I think the government needs to start focusing on the issue of housing affordability.”
A new housing boom is on the horizonBut a recent report from the Australian Institute of Housing and Urban Research found that the housing boom could be on the cards.
“The housing market is expected to grow by 7.7 per cent in 2020, with a 10-year average of 8.7 percent growth,” the report found.
“If current trends continue, homebuyers could spend $30 billion over the next decade on housing, more than the $19 trillion spent annually on infrastructure in the US.”
“A new home is a property of the future, not the present,” it said.
“Our research shows that while most people think they will be able to afford a home within a decade, the reality is that this can take as little as five to 10 years.”
For many people, this is the first step in the journey to a more stable and prosperous lifestyle.
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