A house advertisement campaign in Mumbai’s Kolkata neighbourhood has sparked a wave of online anger after it was criticised for showing an image of a butterfly house advertisement.
The advertisement, which shows a group of people sitting on a bench outside a house, is part of an ad campaign in the neighbourhood, which has seen a surge in popularity in the past month.
It shows a butterfly House with a housekeeper sitting on it and the slogan, “You have a butterfly family.”
The ad campaign has been criticised by people who said it shows a woman as the main character in a family of housekeepers.
They said that the image does not represent the real life of a housekeepers family.
“She is a housekeeping lady, but the house is a real house.
The image shows that the house has two sisters and one brother.
They are not butterflies.
We want to save the house.
It’s our home,” said one of the poster’s friends, who wished to remain anonymous.
A member of the housekeepers association in Kolkatta said the ad is an attempt to sell a house.
“We are not selling our house, this is a commercial thing.
They have also taken up the advertisement, but they are using a generic image of the butterfly house,” said the association’s president, Keshubhai Thakur.
The advertisement is not a new one.
Many ad campaigns in Kalki, one of Mumbai’s most expensive neighbourhoods, show housekeepers and housekeepers wives sitting on chairs.
But the advertisement in Kankri is the first to be taken down in the area.
It was pulled down on Monday after a complaint by residents.
The group that has filed the complaint has alleged that the advertisement is part, of a commercial campaign.
“The ad is just a marketing ploy, not the real house,” they said.